April 17, 2008
3 Ways Email Responders Grow Web Based Email Marketing Lists
by Michael Richardson
I don't care what business you're in - if you're an internet marketer and you are not using email marketing, you're missing the boat.
Here's the reason.
1. Through email marketing you're in contact with your customer, often, and they never forget your name.
2. It also educates them about all of your products and services - not just the initial product they bought. Exposing them to your full catalog increases your chances of selling more goods to them, immensely. Finally, the task can be fully automated so that you do very little manual work.

So how do you grow an email marketing list?
1. Give the people on your list a great offer they can't refuse! When they come to your web site, you should have a specific action for them to perform. And that action is to capture their email address for your email marketing list. You do this by offering a perceived high-value item…for free.
The word I want you to notice is OFFER. You tell them what you'll FREELY give them, and what they must do to earn it. For instance, someone is searching the Net for ab exercises to improve their shape. They land on your site, and guess what?
2. You offer them a video and a report for free on turning your flab into a rock-hard six-pack in only 47 days! Tell them they can get the location of these downloads if they sign up for your list. Then make it as easy as possible for them to sign up.
3. Once you have them on your email marketing list, you must treat them right. In real life, you wouldn't walk up to a perfect stranger and kiss them; here, you must court your list first before trying to sell them something.
Build relationships first with your email marketing list if you want to make the most amount of profits.
About the Author: Jeff C. Robertson, a 7-year internet marketing veteran, can help you succeed with web based email marketing. Start today and learn to profit from your very own email marketing program.
Filed under eMail Marketing by Michael Richardson

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