How to Increase Opt-In Page Conversions

These days a phrase I hear a lot from Internet marketers is: "Ray, I can't get people to opt-in to my squeeze page any more. It seems like people don't opt-in like they used to." Are you nodding your head, right now? "Well, duh, Ray."

It's harder than ever to get an opt-in. Partly, this is because of spam, fear, and paranoia. Once upon a time, all you had to do was include the magic words, "Sign up here to get e-mails". No kidding, that's all it took.

People would opt-in like crazy! E-mails, e-newsletters — everything was so new and exciting. My, how things have changed. Today, we are deluged with e-mails. People are constantly changing e-mail addresses. People have multiple e-mail addresses - heck, some people even have a fake e-mail address that they never check, just to deal with all the spam.

Cutting through the clutter is a challenge. How can you make sure you are getting real opt-ins from people who will actually read the e-mails you send out?

Well, yes. There are ways to increase your opt-in conversions. These simple tactics don't take a lot of work, but they are very effective.

Try these three tactics to boost your opt-ins:

Make a powerful offer. You need to offer an ethical bribe - a special report, a newsletter, a piece of software - in order for people to opt-in. However, to the average person, saying "Sign up for my newsletter" translates to "Give me your e-mail address so I can spam you". Obviously, you need a more creative approach. Whatever your ethical bribe, make it amazing. Don't just offer a special report. Offer a killer report, filled with great writing and unique material. Don't just offer the same old stuff that can be found anywhere. Make it something that they can only get through you. Make sure that it addresses your customer's needs!

Use a bigger, "responsive" HTML button. Go to my website: www.RayEdwardsCopy.com and look at the button on the subscription form on my squeeze page. Notice that it's larger than most buttons you see on subscription forms. Notice also, that when you hover your cursor over the button, the background changes color from red to green. That is a subtle, psychological hint that takes people from "Stop" to "Go!" Yeah, that's a little sillybut, in my experience, it increases conversions. I can verify this through some colleagues of mine: Michel Fortin, Eric Graham - The Conversion Doctor and Armand Morin, as well. My recommendation is that you try this kind of button, too.

Don't allow distractions on your opt-in pages. Look again at my opt-in page. There are no distractions to compete with my opt-in button. Sure, there are legal notices at the bottom, but I need them there. Those legal notices are displayed subtly. When you click on the legalese, they open in small pop-up windows, keeping people on my opt-in page for longer.

While these tactics seem simplistic, they really work. Try them, and increase your opt-in page conversions today.