April 7, 2011

3 Nasty Adsense Mistakes and What You Need To Know

Google AdSense contextual ads is one of them most popular methods for monetizing a website or blog. In the following article we will be looking into three mistakes that you should avoid making as a Google AdSense publisher. You must avoid these mistakes if you wish to be successful at niche marketing.

Do not make the mistake of masking your ad elements. This is another way of saying that you are given permission to change the colors of your advertisements and their borders so that they better fit into the rest of your website. But taking this too far would definitely be a mistake. There are some who go so far with this that they change the URL on the ads so that it matches the background of the site. While it's good to blend your ads in with the rest of your website, hiding things like the ad URL is not allowed. In addition to that you need to ensure that your ads are visible and not hidden by images or tables. In addition to helping you follow the program rules, doing this makes it more likely that people will click on your ads which means that you will make more money. Do not confuse site visitors by putting up adjacent images. Not so long ago publishers tried to increase their ad click through rate by putting up images next to or adjacent to their text links in an attempt to (falsely) get readers to think that the images represented the text ads being displayed. Even putting in a line or space between your ads is against the rules. It is your job to make sure that your site images and ads are arranged so that visitors can clearly tell the difference between the two. Avoiding little mistakes like these can do a lot to make sure that you stay in good standing with Google and that your account doesn't get banned.

Last but not the least; a common mistake that AdSense publishers make these days is that they are running search services or other contextual text ads on the same page or site. It's really just all about competition and nothing more. Another TOS non-compliance situation is if you try to get creative and display ads similar to Adsense. You can put other types of ads on your page, it's just that they can't look like Adsense ads. So remember that and no need to worry because there isn't a lot to it, and the potential returns are much worth it. If you want to use other contextual ads, then if you're in doubt just ask Google if it's a problem.

In conclusion, from the above article we can clearly see that success with Google AdSense depends on how well you can manage your account and follow the rules strictly. Once you get used to it, there is absolutely no looking back.

Filed under Internet Marketing by pfauthor

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