May 5, 2011
A No Fool Guide For WordPress Weblogs & Search Engine Optimization
I can harp on about it all day long about how important it is to search engine optimize your blog, but is it going to get through? Really? Here's hoping for the best, becuase today I am going to teach you the very basics that you need to do in order to make the search engines love your blog.
First off, I need to answer a question. Why do it? Simple. The search engines are the oldest, and still most reliable source of highly targeted traffic on the internet. If you rank for a keyword, then people will visit your site when searching for that keyword. Naturally, the higher that you rank, the larger the share of that traffic.
There is much more down this rabbit hole though, especially when it comes to good keyword research and the such, but that is something that I will teach you more about at a later date.
How To Optimize Your WordPress Blog
As a bit of a mini disclaimer, I need to let you know that it is very well worth your time learning how to copy wordpress blogs to a new domain. This is a skill that will come in handy, as this process that I am about to teach you can end up being quite lengthy, especially if you want to do this over multiple websites. You have been warned!
Luckily, this can be done using a variety of freely available plugins for WordPress that are available from the free database. These can be installed from the administration area in your blog. It is a bit of work, I know, however if you take the time to learn how to copy wordpress at this page, then this will make this task easier next time.
All In One SEO Pack is a great starting point, which once installed, will allow you to set custom meta tags on your blog such as your titles and descriptions. You will need to do some basic keyword research first though, just to make sure that your chosen keywords are actually winnable and targeted. This will make you more likely to rank for that phrase in the search engines, plus you can also tell people why they need to visit your page as well.
Second, you will want to create a sitemap and submit it to Google Webmaster Tools. Luckily, this is quite easy to do with the Google XML Sitemaps plugin. Just so long as your hosting account supports the remote creation of files, this plugin will automatically create and update a sitemap for you. By submitting this to Google Webmaster Tools, you will in effect be keeping Google in the loop with any changes or additions to your blog.
The most important factor is the abilit to be able to track and monitor your traffic. This can be done using Google Analytics. To install Google Analytics, you will need to create a profile for your blog, and install the supplied tracking code on your blog. Usually not an easy task, however a free plugin called Google Analyticator makes light work of this. This plugin works using Google's back end authentication server, and automaticaly adds any code needed.
Now, I know that the last point was not specificaly about SEO, but it is equally as important. The ability to measure where your traffic is coming from, and how much traffic you are getting is of huge importance if you want to improve your traffic.
Always Continue Forward
SEO is arguably one of the most important skills that you can ever have, especially if you are an Internet marketer. It is a high in demand skill to have, and can save you costs, especially if you dont want to invest in running expensive AdWords campaings, or worse.
Keep this in the back of your mind when planning out your traffic generation strategy. Just keep moving forward, it will get easier the more that you do it. The guide that I have outlined is the basic foundations, from which point, everything will get much easier.
Filed under Internet Marketing by pfauthor
