Are Conventional Search Engines Now Less Use Than Using Social Networks To Create More Openings?

It was reported in March 2010 that Facebook overtook Google as the world’s most popular website, with Facebook receiving more traffic in America than Google. The social networking sites such as Facebook may be getting busier, but Google and the other conventional search platforms will still be a good source of business for your company. search engine optimisation can still make a great difference.

The conventional search platforms may be generating less traffic than the social networking sites but naturally how those sites are used is very different. Search engine use is more purposeful traffic. By the nature in which search platforms are used, the typical buyer will spend a lot less time in a search engine but with a particular purpose. The speed of reaching an outcome is more important. The conventional search platforms are still a vital sales tool, and search optimization is still a vital aid. A factor that could affect those traffic figures is that many users use a search facility through another associated site such as a newspaper’s front page rather than the home page of the search facility itself. There may still be more traffic using the search facility.

A lot of new business can still be generated with an improved search engine positioning. After an initial review of your enterprise’s website and some simple modifications the information provided on the search facility listing can become more visible. Some more work to advertise the enterprise’s website and increase the awareness of the search platforms will help to raise that search engine positioning to attain a ranking on page one of the results.

On a social networking site, most of that additional use must be using the site for its given purpose – being social. There will be very little business activity. Fifteen percent of users on Facebook are usually playing one particular online game. It may be viable for other types of search such as entertainment reviews, but it is difficult to visualise how a buyer searching for an organisation to supply products or services would use a social network.

The social networks are funded by paid advertising, but if potential consumers are spending so much time in a network that is apparently very popular then that advertising must cost more than marketing elsewhere. search engine optimisation can be better value for money than bought advertising. Using the tools provided by the search platforms, the impact of search optimization is also easy to assess.

There are still many potential consumers for whom the social networking sites are a complete irrelevance, nothing more than another odd tag in the corner of a web page, a place to reference because it appears it needs to be. Even committed users of the social services are starting to have doubts about Facebook with concerns about increased levels of advertising and concerns about personal data. New consumers will still originate from a good search engine positioning on a conventional search facility. search engine optimisation can improve your enterprise’s website and help provide the information the potential buyer really wants. Many users going to a social network do so via a search facility home page instead of from a bookmark, so it is likely that the user will also use a search facility for other reasons – and using search optimization will make your website ready for them.